{"title":"The Softer Side of Denim","description":"\u003ch2\u003eThe Collection Story\u003c\/h2\u003e\u003ch3\u003eDENIM, REIMAGINED.\u003c\/h3\u003e\u003cp\u003eDenim has always been a symbol of strength, individuality, and timeless style. But what if everything we knew about denim could be reimagined?\u003c\/p\u003e\u003cp\u003eIntroducing The Softer Side of Denim, a collection by ASHITA FERNANDES that challenges the traditional perception of denim, transforming its iconic character into something beautifully fluid, feminine, and effortlessly luxurious.\u003c\/p\u003e\u003cp\u003eCrafted from lyocell fabric, the collection captures the distinctive appearance of denim while offering an entirely different experience against the skin. Soft, breathable, lightweight, and beautifully draped, each piece moves naturally with the body.\u003c\/p\u003e\u003cp\u003eStructured silhouettes meet gentle movement. Statement sleeves create sculptural volume. Defined waists flow into sweeping hemlines. Every detail celebrates the balance between strength and softness.\u003c\/p\u003e\u003cp\u003eInspired by the modern woman who embraces both confidence and ease, the collection is designed to feel as beautiful as it looks.\u003c\/p\u003e\u003cp\u003eIt looks like denim. It moves like poetry.\u003c\/p\u003e\u003cp\u003eThis is denim, softened.\u003c\/p\u003e\u003cp\u003eThis is ASHITA FERNANDES.\u003c\/p\u003e","products":[{"product_id":"asteria-100-lyocell-denim-look-maxi-dress","title":"ASTERIA – 100% Lyocell Denim-Look Maxi Dress","description":"\u003ch2\u003eThe Look of Denim. The Luxury of Lyocell.\u003c\/h2\u003e\u003cp\u003eDiscover a softer side of denim with Asteria, a beautifully crafted statement maxi dress by ASHITA FERNANDES, where timeless denim-inspired aesthetics meet the exceptional softness and fluidity of 100% pure lyocell.\u003c\/p\u003e\u003cp\u003eDesigned to look like denim but feel entirely different, Asteria reimagines traditional denim dressing through a softer, lighter, and more luxurious perspective. Smooth, breathable, and gentle against the skin, the fabric drapes fluidly and moves gracefully with the body.\u003c\/p\u003e\u003cp\u003ePresented in rich Midnight Indigo, Asteria balances a structured shirt collar and gold-tone buttons with voluminous balloon sleeves and delicate contrast topstitching. A detachable self-tie belt defines the waist, while the sweeping A-line maxi skirt brings effortless movement and understated drama.\u003c\/p\u003e\u003ch3\u003eDesign Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFabric: 100% Lyocell\u003c\/li\u003e\n\u003cli\u003eColour: Midnight Indigo\u003c\/li\u003e\n\u003cli\u003eFlowing A-line maxi silhouette\u003c\/li\u003e\n\u003cli\u003eClassic shirt collar\u003c\/li\u003e\n\u003cli\u003eLong balloon sleeves with structured buttoned cuffs\u003c\/li\u003e\n\u003cli\u003eGold-tone front button closure\u003c\/li\u003e\n\u003cli\u003eDetachable self-tie fabric belt\u003c\/li\u003e\n\u003cli\u003eContrast topstitching and sculpted panel seams\u003c\/li\u003e\n\u003cli\u003eWide, flowing hem panel\u003c\/li\u003e\n\u003cli\u003eRegular fit with adjustable waist definition\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy 100% Lyocell?\u003c\/h3\u003e\u003cp\u003eThe beauty of denim, without the rigidity. Crafted from regenerated wood cellulose, lyocell offers exceptional softness, breathable comfort, and a fluid drape, with a lighter, less rigid feel than traditional heavyweight denim.\u003c\/p\u003e\u003ch3\u003eStyling Asteria\u003c\/h3\u003e\u003cp\u003ePair with delicate gold jewellery and strappy heels for an elegant evening look, or minimalist flats and a structured handbag for effortless daytime dressing.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIt looks like denim. It feels like softness. It moves like poetry.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThis is denim, reimagined. This is ASTERIA by ASHITA FERNANDES.\u003c\/p\u003e","brand":"ASHITA FERNANDES","offers":[{"title":"XS","offer_id":67996368830737,"sku":"5","price":1299.0,"currency_code":"AED","in_stock":true},{"title":"S","offer_id":67996368863505,"sku":"5","price":1299.0,"currency_code":"AED","in_stock":true},{"title":"M","offer_id":67996368896273,"sku":"5","price":1299.0,"currency_code":"AED","in_stock":true},{"title":"L","offer_id":67996368929041,"sku":"5","price":1299.0,"currency_code":"AED","in_stock":true},{"title":"XL","offer_id":67996368961809,"sku":"5","price":1299.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/2181\/7105\/files\/asteria-front-20261109.jpg?v=1794204870"},{"product_id":"eternelle-jacket","title":"ETERNELLE JACKET","description":"\u003ch2\u003eA timeless trench, reimagined.\u003c\/h2\u003e\u003cp\u003eThe Eternelle Jacket is a longline trench crafted with refined tailoring and a feminine silhouette. Structured yet fluid, it features a double-breasted front, sharp notched lapels, a defined belt at the waist, and signature epaulettes for a modern, powerful edge. A versatile layer designed to elevate day-to-night dressing with effortless sophistication.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLongline trench silhouette\u003c\/li\u003e\n\u003cli\u003eDouble-breasted front\u003c\/li\u003e\n\u003cli\u003eNotched lapels\u003c\/li\u003e\n\u003cli\u003eDetachable waist belt\u003c\/li\u003e\n\u003cli\u003eShoulder epaulettes\u003c\/li\u003e\n\u003cli\u003eAdjustable cuff tabs\u003c\/li\u003e\n\u003cli\u003eSelf-tie detail at the back\u003c\/li\u003e\n\u003cli\u003eContrast topstitching\u003c\/li\u003e\n\u003cli\u003eFunctional flap pockets\u003c\/li\u003e\n\u003cli\u003eFully lined for structure and comfort\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFabric\u003c\/h3\u003e\u003cp\u003ePremium Lyocell\u003c\/p\u003e\u003ch3\u003eFit\u003c\/h3\u003e\u003cp\u003eTailored fit with a defined waist. 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It moves like poetry.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDesign Name: Marielle Dress\u003c\/li\u003e\n\u003cli\u003eCollection: Denim, Reimagined\u003c\/li\u003e\n\u003cli\u003eFabric Composition: 100% Lyocell\u003c\/li\u003e\n\u003cli\u003eColour: Light Denim Blue\u003c\/li\u003e\n\u003cli\u003eLength: Maxi\u003c\/li\u003e\n\u003cli\u003eSilhouette: Fitted bodice with a voluminous A-line skirt\u003c\/li\u003e\n\u003cli\u003eNeckline: Classic pointed shirt collar\u003c\/li\u003e\n\u003cli\u003eSleeves: Full-length sleeves with buttoned cuffs\u003c\/li\u003e\n\u003cli\u003eClosure: Front gold-tone button fastening\u003c\/li\u003e\n\u003cli\u003eBodice: Structured, corset-inspired panel detailing\u003c\/li\u003e\n\u003cli\u003eWaist: Defined waist with a curved, dropped-waist seam\u003c\/li\u003e\n\u003cli\u003eSkirt: Gathered, flowing maxi skirt\u003c\/li\u003e\n\u003cli\u003eChest Details: Two flap-style chest pockets\u003c\/li\u003e\n\u003cli\u003eStitching: Contrast topstitching\u003c\/li\u003e\n\u003cli\u003eHem: Wide stitched hem panel\u003c\/li\u003e\n\u003cli\u003eStyle: Contemporary feminine luxury\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFabric \u0026amp; Feel\u003c\/h3\u003e\u003ch4\u003e100% Lyocell — The Softer Side of Denim\u003c\/h4\u003e\u003cp\u003eThe Marielle Dress is crafted entirely from Lyocell, offering a luxurious alternative to traditional denim.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptionally Soft:\u003c\/strong\u003e Smooth and gentle against the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable:\u003c\/strong\u003e Allows airflow for comfortable wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Feel:\u003c\/strong\u003e Offers ease of movement without the heaviness often associated with traditional denim.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautiful Drape:\u003c\/strong\u003e Falls naturally to create an elegant, fluid silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture Management:\u003c\/strong\u003e Helps manage moisture for added comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNaturally Derived Fibres:\u003c\/strong\u003e Lyocell is made from regenerated wood cellulose.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe result is a dress that captures the character of denim while embracing softness, comfort, and femininity.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Silhouette\u003c\/h3\u003e\u003cp\u003eDesigned to define the waist and create an elegant, elongated silhouette.\u003c\/p\u003e\u003cp\u003eThe tailored upper bodice gently follows the body's natural contours, while the gathered skirt introduces beautiful volume and graceful movement.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling Tip:\u003c\/strong\u003e Pair Marielle with delicate heels and statement earrings for an elevated occasion look, or style with minimalist flats for effortless daytime sophistication.\u003c\/p\u003e","brand":"ASHITA FERNANDES","offers":[{"title":"XS","offer_id":68026647445777,"sku":null,"price":1599.0,"currency_code":"AED","in_stock":true},{"title":"S","offer_id":68026647478545,"sku":null,"price":1599.0,"currency_code":"AED","in_stock":true},{"title":"M","offer_id":68026647511313,"sku":null,"price":1599.0,"currency_code":"AED","in_stock":true},{"title":"L","offer_id":68026647544081,"sku":null,"price":1599.0,"currency_code":"AED","in_stock":true},{"title":"XL","offer_id":68026647576849,"sku":null,"price":1599.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/2181\/7105\/files\/marielle-front-20261111.png?v=1794377762"}],"url":"https:\/\/ashitafernandes.co\/collections\/the-softer-side-of-denim.oembed","provider":"Ashita Fernandes","version":"1.0","type":"link"}